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Your startup's Story is literally everything


What's your single most important goal as people with an idea (and even a product)?

Powerful narratives and ways of framing your product-market fit, traction, strategy, and team.


Inspire co-founders and other talent to join you.

Attract investors with strong stories

Move investors to feel that your story just sounds true.

American visa

Foreign founders? To get a visa, you need a credible, professional, and compelling business plan.


..and strong stories will bring you media exposure.

Are you satisfied with your startup’s Story?

That’s actually a trick question.

Because we can still guarantee you a stronger Story to convince all your high-stakes audiences.

High Performance Story Founder Cameron Powell

Head Founder Coach


“Story coupled with product development and messaging strategy is what I do. Increase the chances and speed of getting product-market fit, traction, investors, talent, and an exit.”

"No other founder coach has been deep inside both courtrooms and startups, or knows his way around the scientific method as well as the historical and even neural bases for Story.”

-- T. Determan

Constructed from the unusual DNA of a trial lawyer and trainer, a jokester and speaker, a writer and acting coach, Cameron Powell applies the powerful High Performance Story method to coach founders on everything from their personal and professional stories to their stories about their team, product, and startup as a competitive investment

Questions and Answers

How to do smart lean startup development.

Founders can waste 50% of their (and their friends’) time and money with an inexperienced milestone strategy and long route to product-market fit. That’s why founders who value their time, money, and relationships get strong advisory boards and veteran founder coaches.

How to use character to tell stories

  • Maximize audience empathy by creating relatable stand-ins for the customer - and the investor
  • Learn how to make your audience really feel the Pain

How to neatly connect the Pain to the Solution, Target Market, and Go-to-Market Slides

What many founders do wrong with the competitive matrix slide

  • Are you using a 2x2 matrix? (Not recommended).

How to devise convincing go-to-market strategies

  • How biz dev works. Strengths
  • Sales vs biz dev
  • Guerrilla marketing

Improve critical thinking and judgment while reducing decision error

Founder issues

The data says conflicts among founders is a big drag on success. We’ve been there. We’ve seen so many companies fail and seen innovations wasted because founders didn’t go through a comprehensive process of alignment, clarity, and legal agreements.

In a sea of competing investment opportunities, how can you stand out?

  • Investors see early-stage pitches every single day where the founders’ evidence of product-market fit and traction doesn’t dispel doubt.

  • So how can you get a competitive advantage over your rival founders?

  • You’re either among the 3% lucky enough to have the right connections -- or you have a strong story about your startup.

High Performance Startup Coach: Sell Your Startup to Anyone

High Performance Story Founder Cameron Powell

Everyone who wants to be associated with a startup — founders, employees, investors, partners — is a dreamer. They want to believe. They want to be part of something big or important or new. And there are powerful ways to appeal to those instincts — evidence-based ways.

The elements of story are just as present, and important, in the creative context of a startup company as they are in any movie or novel. Venture capitalists and angel investors, for example, are drawn like moths to the flame of a compelling evidence-based story, no matter how much they may insist they are creatures of Pure Reason.

Like everyone else of ambition, they chase trends and they want to be even bigger and more successful than they are. As one VC recently explained the fads and fashions of investing, “I would be really scared if all of sudden the [VC] industry raised $100 billion. But I don’t know how you can stop that. ”The greed factor kicks in. Everyone wants a piece of action.”

Investors, like everyone else, are suckers for a powerful story – one that argues powerfully that if they can just make this one investment, their lives will become like Cinderella’s. Isn’t that your basic dream, as a startup founder?

Even before I had success in helping startups raise millions from investors, I saw that in my own startup companies I was able to interpret and present our ideas more powerfully, and more clearly. What else is this product or feature or benefit or value proposition like? I would ask, What’s the analogy or metaphor that makes it relatable and that will drive it home? 

In my High Performance Startup coaching, we harness classic story structure –  ingrained in the neural pathways of human beings, the very thing that makes us human – and I’ll show you how to find in that structure the most crucial elements of a business plan — and the marketing brand that will help you to sell at every level — clients or customers, partners, employees, and investors.

And then we’ll create an evidence-based Story of great power and memorability. It will persuade, convince, and move those you wish to influence, from fellow founders and senior executives you’re courting to join you to programmers and partners.

Talk to me about Founder Coaching Today

Schedule a free consultation to evaluate your startup's product development and investment strategy and its messaging.